Device Technologies Australia
|Client:||Device Technologies Australia|
|Brief:||Brand overhaul to unify their 18 fields of medical devices by creating an umbrella brand and launch for Australia and New Zealand|
|Products:||Logo refresh, Stationery, Marketing collateral, Corporate catalogue|
DTA was positioned in the top 3 medical device distributors in Australia. They wanted to be more competitive and expand into the New Zealand market. For this they needed to strengthen their identity and maintain 18 sub brands distributed by DTA. The new “First Choice” identity was launched 6 months later in every capital city in Australia and in New Zealand. Collateral extended from stationery, exhibition stands to clinical documentation.